FM&CG News

Tactical Activities

admin — Thu, 24 Jun 2010 10:10:51 +0000

We are often commissioned to perform tactical activities for our clients.
These tactical activities, which include merchandising, demonstrations, etc., are short duration activities which use part-time field staff.

Looking for Tactical Work?
Please register with www.fmrecruit.co.uk, your registration details will then be automatically transferred to us.

Require More Information on Field Marketing?
You may find the FAQ at https://www.fmrecruit.co.uk/?page=faq#whattac helpful.

FM&CG win ‘Outstanding Excellence’ at Wiltshire Business Awards

admin — Fri, 26 Feb 2010 15:32:42 +0000

The Wiltshire Business of the Year award has gone to The Field Marketing & Consultancy Group part of infinite Group – a people service company which from its HQ at South Marston in Swindon provides marketing, training and recruitment to many of the world’s best known brands.

The company received its award at the Wiltshire Business of the Year dinner at the Four Pillars Hotel at South Cerney which was attended last night by more than 250 people.

Accepting the award, infinite Groups’ Managing Director, Hugh Meredith said he was very proud to win the award. “The award confirms the company’s core objectives, deliver quality innovative service to our customers whilst developing our staff.” “This achievement is testimony to the talented and loyal workforce we have across the UK. It’s a great start to 2010.”

The Field Marketing & Consultancy Group describes itself as a leading people service company and that is exactly what the judges experienced when they visited the Swindon offices on a snowy day in January. “The enthusiasm and commitment of the staff that we met cemented an innovative and driven product that clinched this business as the overall winner” commented judge Chris Elias.

“This company has demonstrated solid growth since October 1999 and its in house developed solutions mean that this business is able to react to what is a demanding and impressive client base.”

Since its formation in 1999 The Field Marketing & Consultancy Group have grown consistently year on year and is one of the foremost names in field marketing, employing more than 230 people. For a relatively young company it has an enviable client base including many global brand leaders from a variety of sectors.

Best in Class Case Study – Direct Sales

nigelstone — Tue, 23 Jun 2009 15:32:20 +0000

A well known manufacturer of pet food manage a graded database of 5,000 independent retailers, of which 2,500 receive regular sales visits.In order to build relationships and increase sales (please click on the picture below until the desired size is acheived)

FM&CG achieves the ‘Investors in People’ Accreditation

admin — Fri, 15 May 2009 16:23:39 +0000

The Field Marketing & Consultancy Group providers of award winning field marketing services is pleased to announce that it has achieved the ‘Investors in People’ standard.

The successful completion of the detailed assessment process is a true reflection of the standards within the Company, the commitment levels of its staff and professionalism delivered each and every day. In just under ten years, the Company has developed into an international provider of field marketing services specialising in the grocery and FMCG sectors; many of the company’s clients are amongst the world’s best known and most revered brands.

A significant part in attaining this standard was the in-house Training Academy. This bespoke Training programme provides a comprehensive solution to all the business needs including classroom, online and client specific modules all designed to be implemented ‘on the job’.

To complement this unique approach, FM&CG has invested in a newly created & dedicated Training Centre, where staff can attend a myriad of training courses including management training, ICT skills, presentation courses and essential business skills to mention a few. The entire programme is designed to aid career progression and deliver a structured approach to training and employee performance.

The training programme also extends to aiding the local community assisting in the progression and understanding of the field marketing industry through work placements from local schools, colleges, university placements and also those with learning difficulties.

The Company employs over 250 full time and 2000 tactical staff in its many and varied projects.

“Staff training and development is core to the overall success of our business; it cements understanding, improves the company’s performance and gives us the competitive advantage in a dynamic results driven industry.” – Chris Allen (Managing Director) FM&CG

Best in Class Case Study – Sampling

admin — Tue, 12 May 2009 20:54:03 +0000

This field marketing discipline brings clients’ products to consumers. This Sampling campaign delivered measurable results in a very short time period surpassing the client’s expectations and raising awareness of a local but highly regarded baker.

Open ‘Sampling’ Case Study as PDF

Best in Class Case Study – Merchandising

admin — Tue, 12 May 2009 20:42:27 +0000

This Case Study illustrates how FM&CG conduct a sweekly campaign, with repeated visits into retail to monitor both the client’s grocery and homeware products. Field Merchandisers replenished displays regularly, actioned returns and highlighted issues to the client via FM&CG’s Live Reporting system. A sales increase of 18% was reported.

Open ‘Merchandising’ Case Study as PDF

Best in Class Case Study – Data Collection

admin — Tue, 12 May 2009 20:37:18 +0000

This is an illustration on how a national team of merchandisers visit retail on a weekly basis to ensure the client receive maximum focus and awareness on their product range. By utilising the ‘Live Reporting’ function, with real time data delivery of results from the field, the client saw a significant and measurable return on investment.

Open ‘Data Collection’ Case Study as PDF

Easter Mystery Shopping Article in The Grocer (Birmingham)

admin — Sat, 21 Mar 2009 19:47:25 +0000

This Mystery Shop conducted for The Grocer magazine in Birmingham, compared the independent convenience sector with local versions of national supermarket chains. The subject for this month was Easter product availability.

View the article as a PDF

Households Goods Mystery Shopping Article in The Grocer (Leeds)

admin — Sat, 21 Feb 2009 22:51:18 +0000

The Mystery Shop conducted for The Grocer magazine in Leeds, compared small and convenience stores analysing the availability of household goods.

View the article as a PDF

Infant Care Mystery Shopping Article in The Grocer (Southampton)

admin — Fri, 23 Jan 2009 23:04:31 +0000

The Mystery Shop conducted for The Grocer magazine in Southampton, compared the independent convenience sector with local versions of national supermarket chains. The subject for this month was Infant Care Products, and analysed availability and price across stores.

View the article as a PDF