This Case Study illustrates how FM&CG conduct a sweekly campaign, with repeated visits into retail to monitor both the client’s grocery and homeware products. Field Merchandisers replenished displays regularly, actioned returns and highlighted issues to the client via FM&CG’s Live Reporting system.  A sales increase of 18% was reported.

Open ‘Merchandising’ Case Study as PDF

Tags: case study, compliance and auditing, data collection, live reporting, merchandisers, merchandising and compliance, sampling, the field marketing & consultancy group

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