The Field Marketing &
Consultancy Group

Sampling & Promotions - In-store Sampling / Sampling / In-store Sampling / In-store Tasting

Supermarket shelves are filled to the brim with more choices for the consumer than ever before. So, how do you make your product stand out from the rest?

An in-store sampling campaign conducted in the grocery sector as part of your overall marketing strategy can increase consumer awareness and impact on sales. It allows the customer to experience the product first hand whether simply tasting or fully demonstrating. This can benefit a new product launch, promotion trial or help to increase sales of an existing product.

» Want to know more? Click here to request a case study